A new penalty on cheaply made clothing is being introduced, targeting ultra-fast fashion retailers. The fee, which will reach nearly €20 per item by 2030, aims to address the environmental toll of disposable fashion. Platforms like Shein, Temu, and AliExpress are affected by this measure.

The levy follows a law passed in June, which targets the environmental impact of fast fashion. However, some rival brands, including H&M and Zara, are exempt from this penalty.

Further details on this new measure are available, providing more insight into the implementation and goals of the penalty on ultra-fast fashion retailers.